ABEF - Brazilian Chicken Producers and Exporters Association

Brazil’s chicken run

Project

• Invitations and organisation of a sponsored tour for 13 European journalists from England, France, the Netherlands, Germany and Denmark, to Brazil
• Monitoring of subjects of interest published in the European media between May and September – the period between the two tours
• Profiles of the journalists and their publications
• Media coaching
• Support and supervision of the journalists on their tours of, among others, Perdigão, Sadia and the Latin American Congress
• Clipping of the articles resulting from the tour

Results

Positive articles, covering the entire process of industrialisation of Brazilian chicken exported to Europe, published in some of the principal European communication vehicles.