ABICALÇADOS

Promoting the participation of Brazilian footwear in the Moda Footwear fair that took place in Birmingham, in August, 2007.

Project

• Developing press releases in English for distribution throughout Great Britain and for fashion media in the main European countries
• Direct contact with influential journalists and editors of the main British fashion, shopping and special interest publications,

Results

Strengthened the image of Brazilian footwear in Great Britain, which is the second largest market for the product from Brazil.

Client Testimonial

“For us, the point that made us choose AJA was that they understand Brazilian culture and how we work. The most important thing was that they had a complete knowledge of our target audience – the British. It was a valuable experience.”
Caroline Venceleski – Marketing Advisor for Brazilian Footwear and Manager of the Moda Footwear fair.