BRASKEM, K FAIR – GERMANY

Braskem confirms commitment to green Polyethylene

Brazil Braskem: To Build Unit For Polyethylene From Ethanol

Project

• Strategy to spread the word about ‘green’ polyethylene at the K Fair, the world’s largest plastics trade fair, held in Düsseldorf
• Distribution of press releases to 374 journalists from 41 countries
• Organisation of exclusive interviews and media support services throughout the fair
• Invitations and organisation of a collective press conference with the Braskem CEO
• Clipping

Results

The participation of 25 journalists in the collective press conference; articles published in the media in English, German, Spanish, Italian, French, Japanese, Portuguese, Danish, Dutch, Norwegian and Polish.