PROJECT CAMPUS PELÉ - GENEVA

Maria Luiza Abbot, from AJA Media Solutions, with Pelé at the launch of the Project Campus Pelé, in Geneva

Project

• Strategy for the international dissemination of the Project
• Development of a tailor made database with over 1,200 names of journalists from the main European countries
• Organisation and supervision of the collective press conference in Geneva
• Distribution of press releases, photographs and television reports about the Project to the media

Results

Project Campus Pelé made headlines in the most relevant media over all five continents.

Client Testimonial

“The event was a success. There were media representatives from all over the world and the repercussion exceeded our expectations.”
Celso Grellet – Vice-President, Pelé Pro