Login |
|
| Archives | |
|
|
|
|
|
The Brazilian Confederation of Agriculture and Livestock (CNA) at the LSE
Posted on March 8th, 2012
|
Brazil can reach in 2012 its goal to reduce deforestation by 80%, say farmers
In a visit to London, the president of the Brazilian Confederation of Agriculture and Livestock (CNA) said that efforts of farmers and improved surveillance have contributed to the reduction in deforestation.
Brazil should be able to fulfil its international commitment to reduce deforestation by 80% by 2012, a whole 8 years before the 2020 deadline, the president of the main body representing Brazilian farmers declared on Monday, in London.
At a talk in the London School of Economics (LSE), senator Kátia Abreu, president of the Brazilian Confederation of Agriculture and Livestock (CNA), presented official figures which show that in 2010, 6,600 sq km of forest were cut down. “The commitment made by the Brazilian government during the COP-15 in Copenhagen, in 2009, was to reduce the area of deforestation to 5,400 sq km by 2020. This means that we have practically reached this goal ten years early”, she said.
For the CNA’s president, the main factors which have contributed to this reduction in deforestation have been the improved satellite surveillance carried out by environmental agencies as well as the efforts made by Brazil’s farmers to enhance productivity without destroying more native vegetation.
“Brazilian farmers have no interest in clearing land. Their main objective, today, is to produce more with the land already available. They are aware that if they allow the water to run out, the soil to become degraded and the hillsides to erode, they will end up losing money. They know that if they do not improve their environmental record they will not sell their produce, because in today’s market there is enormous demand for environmentally friendly food”, said senator Kátia Abreu.
Brazil’s agricultural activity occupies an area of 236 million hectares – that is, 27.7% of the national territory. Another 61% of the country’s territory is preserved in its natural state, within Brazil’s six biomes, including amongst them the Amazon. By using technologies which reduce carbon emissions and following initiatives approved by the CNA, for example the Federal Government’s Low Carbon Agriculture Programme (ABC Programme), the agricultural industry will be able to release a further 70 million hectares of land for production, land which is currently in a degraded state.
Amongst these initiatives, there are sustainable farming techniques exclusive to Brazil, such as the crop-livestock-forest integration system. Other practices include the no-till method, the recovery of degraded pastures and the biological fixation of nitrogen in the soil. “Brazil is in a unique position in the world, with the capability of producing 400 million tons of food up to 2050, in a sustainable way and without having to cut down any single tree. This food will contribute towards FAO’s target of 2.8 million tons to feed a world of 9 billion people in 2050”, said senator Kátia Abreu.
The agricultural industry represents 20.2% of Brazil’s GDP, 37% of the country´s employment and 37% of Brazilian exports. Brazil is also the world’s largest exporter of sugar, coffee, orange juice and poultry.
About the CNA
The CNA – Confederação da Agricultura e Pecuária do Brasil [Brazilian Confederation of Agriculture and Livestock] – comprises the rural union system, together with 27 state federations and 2,142 unions operating in the country’s municipalities. Headquartered in Brasília, Brazil’s capital, it forms the national forums for discussions on Brazilian agricultural and livestock activities, ceaselessly acting to defend the socio-economic rights and interests of those who live and work in the countryside.
About Senator Kátia Abreu
Kátia Abreu, CNA President since 2008, is a cattle breeder and a forester, and senator of the state of Tocantins. Last year, she was re-elected president of the Tocantins Federation of Agriculture and Livestock. She has also held this presidency for four consecutive mandates, from 1995 to 2005.
For more information please contact AJA Media Solutions in London.
|
Palestra da presidente da CNA na LSE
Posted on March 8th, 2012
|
Brasil pode atingir sua meta de redução de desmatamento ainda em 2012, (dizem fazendeiros brasileiros)
O Brasil deve atingir seu compromisso de reduzir em 80% o desmatamento no país ainda em 2012, oito anos antes do prazo estipulado, disse nesta segunda-feira, em Londres, a presidente da Confederação da Agricultura e Pecuária do Brasil (CNA), senadora Kátia Abreu.
Em palestra na London School of Economics (LSE), a senadora apresentou dados oficiais que mostram que, em 2010, foram desmatados 6.600 km2. “O compromisso assumido pelo governo brasileiro durante a COP-15, em Copenhague, em 2009, foi de chegar a uma área de 5.400 km2 em 2020. Ou seja, já praticamente chegamos a essa meta dez anos antes”, afirmou a senadora Kátia Abreu.
Para a presidente da CNA, os principais fatores que contribuíram para a queda no desmatamento no Brasil foram a melhoria da fiscalização por parte das agências ambientais e os esforços do setor agropecuário brasileiro no sentido de aumentar sua produtividade sem a necessidade de destruir a vegetação nativa.
“O produtor rural brasileiro não tem interesse em desmatar. O grande interesse dele hoje é produzir mais no mesmo espaço de chão. Ele sabe que se deixar a água acabar, a terra se degradar e as encostas desmoronarem, ele vai perder dinheiro. Ele sabe que se não corrigir seu passivo ambiental, ele não vai vender seu produto, porque hoje há uma enorme pressão do mercado por alimentos que respeitem o meio ambiente”, disse a senadora Kátia Abreu.
A atividade agropecuária brasileira ocupa uma área de 236 milhões de hectares – ou 27,7% do território nacional. Outros 61% estão preservados como mata nativa nos seis biomas do Brasil, entre eles a Amazônia. Com a aplicação de tecnologias que reduzem as emissões de gás carbônico e com iniciativas endossadas pela CNA, como o Programa ABC (Agricultura de Baixo Carbono) do Governo Federal, o setor terá condições de incorporar à produção até 70 milhões de hectares de terras que hoje se encontram degradadas.
Entre essas iniciativas, estão técnicas de agricultura sustentável exclusivamente brasileiras, como a integração lavoura-pecuária-floresta, além do trabalho de plantio direto, de restauração de pastagens degradadas e a fixação biológica do nitrogênio no solo. “O Brasil está hoje na condição única de produzir, de maneira sustentável e sem derrubar uma árvore, 400 milhões de toneladas de alimentos até 2050, contribuindo com a meta de 2,8 milhões da FAO para alimentar os 9 bilhões de pessoas que habitarão o planeta até lá”, disse a senadora Kátia Abreu.
O setor agropecuário brasileiro responde por 20,2% do PIB, por 37% dos empregos e por 37% das exportações do país. O Brasil é também o maior exportador mundial de açúcar, café, suco de laranja, soja e frango.
|
Posted on March 8th, 2012
Clique abaixo para Video: ABICAB e empresas brasileiras de confeitos na ISM 2012, em Colônia, na Alemanha
ABICAB na ISM 2012
Posted on February 24th, 2012
Click below for Photos: ABICAB and the Brazilian Confectionery companies at ISM 2012, in Cologne, Germany
Clique abaixo para Photos: ABICAB e empresas brasileiras de confeitos na ISM 2012, em Colônia, na Alemanha
Posted on February 22nd, 2012
The Brazilian confectionery industry celebrates another successful participation at ISM 2012, the largest trade fair in the world for candy and chocolate, held in Cologne, Germany.
Abicab at ISM 2012 Video
Posted on February 22nd, 2012
|
Brazil’s Pavilion at ISM receives yet more visitors for the second year running
The Brazilian confectionery industry celebrates another successful participation at ISM 2012, the largest trade fair in the world for candy and chocolate, held in Cologne, Germany.
The number of visitors to Brazil’s Pavilion at ISM grew for the second year in a row. The 22 companies participating in the fair under the coordination of ABICAB, in partnership with Apex-Brasil, received 1,630 visits from clients, buyers and importers – an increase of 9% compared to 2011, which had already registered a growth of 36% from the previous year.
The value of contracts sealed based on the contacts made over the four days of the fair reached US$ 6 million, with another US$ 19.9 million due over the next 12 months.
Among the attractions of the Brazilian Pavilion at ISM2012 were 40 new products presented by the companies making up the ABICAB delegation, as well as the new brand image for the country’s confectionery industry, launched for the international market at the fair.
Made from the Heart
Brazil’s confectionery industry’s new image was the result of over a year of studies and research conducted by ABICAB (the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry) and Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), and it was launched at a celebratory event for clients and the media.
“Now that Brazil is emerging to the world, this image had to reinforce this strong and state-of-the-art industry without forgetting our heritage: how happy and affectionate we are. Many of you, who deal with Brazil, know we have this way of trying to make everything special”, said Solange Isidoro, ABICAB’s Vice President of Exports, at a presentation during the launch event for the new brand image.
“We are proud to present The New Sweet Brasil brand. It represents not only the power of the industry behind this association and the high professional standards that guide us, but also the way we try to make everything look special”, Isidoro added.
The heart-shaped logo bearing the slogan: “Sweet Brasil, Made from the Heart” reflects the changes taking place in Brazil, which shows impressive growth in the internal confectionery market and strong export activity, according to Steve Forster, executive editor at Candy & Snack Today.
“It is noteworthy that the heart design reflects Brazilians love of heart shaped candies. Furthermore, the new branding is less institutional and projects a friendlier image, better promoting the fun and flavour offered by the Brazilian manufacturers”, says Forster.
During the branding process, in which hundreds of importers, clients and opinion formers in the main markets for Brazil’s products were interviewed, one buyer from the US provided the direction for the new image. He revealed that he always used the catchphrase “Made with love”, to sell Brazilian confectionery in the American market.
Bernard Pacyniak, Editor-in-Chief at Candy Industry magazine, believes that having the logo as a Brazilian branding tool will help the confectionery companies, especially if it is embraced wholeheartedly by member companies. “I think the message has the perfect tone as articulated by Solange Isidoro [during the press conference] regarding the note used by the American importer: ‘Made with love’”, says Pacyniak.
Seal of Quality
The new image for Sweet Brasil – the institutional umbrella created by ABICAB and Apex-Brasil in 1998 with the aim of promoting the country’s exporting companies’ products abroad – is more than just a brand; it will represent a seal of quality.
“The companies who use the seal will have t o meet the criteria set by ABICAB, ensuring they are suited to selling to any mature market in the world, including the most demanding ones”, explains Rafael do Prado Ribeiro, ABICAB’s Exports Manager.
Success Stories
The increase in visitors to the Brazilian Pavilion was experienced by various companies. Pietrobon, for example, a producer of candy and chews, stated that it in comparison to 2011, it saw a 30% increase in people coming to its stand and showing an interest in its products.
“We had high quality meetings where deals were effectively sketched out, in addition to the increase in our order volumes”, the company’s director Valdir Pietrobon said.
The Brazilian Pavilion’s impressive popularity also brought good forecasts for exports in 2012. Antonio Romualdo, the export manager at Riclan, stated that some foreign buyers who had stopped importing from Brazil over the last couple of years, due to the price increases brought about by a strong Real and the high cost of raw materials in the country, had returned.
“It was clear to see that clients were coming back, they are now accepting our new price levels, which came hand in hand with greater diversity and higher quality products, in addition to plenty of innovation”, Romualdo said. Based on an assessment of the contacts made at the fair, he expects a minimum increase of 10% in the company’s exports this year.
Garoto, the well-established maker of chocolates, brought new products to ISM, along with a new slogan: “Celebrating Brazilian spontaneity through great chocolate”, which they feel revitalises the values pointed out by consumers and promotes Brazilian characteristics, according to Ricardo Rocha, the company’s exports manager.
Rocha observed a very positive attitude from clients and importers visiting the Garoto stand. “The signs clearly pointed to our exports continuing to increase, except in Europe, which is currently going through a difficult time; but, our other markets are making up for any possible shortfalls forecast for the European market. For example, our exports to South America will probably enjoy double digit growth this year”, he said.
About ABICAB
Founded in 1957, the ABICAB – Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry – is responsible for the industry’s policies both at home in Brazil as well as abroad. It is aimed at adding value to the confectionery industries, which are responsible for directly creating 31,000 jobs and for 62,000 indirect jobs. It represents 92% of the chocolate market, 70% of the candies and confectionery market, 80% of the peanut market and 100% of the cacao market.
ABOUT APEX-BRASIL
Apex-Brasil’s mission is to promote the exporting of Brazil’s products and services, contribute to turning national companies international and attract foreign investment to Brazil. Apex-Brasil is an Agency of the Brazilian government and linked to the MDIC (Ministry of Development, Industry and Foreign Trade of Brazil).
Through initiatives undertaken in partnership with industry bodies, the Agency organises trade promotion actions such as prospective and commercial missions, business negotiations, support for Brazilian companies participating in large international trade fairs and visits by foreign buyers and opinion formers to get to know Brazil’s various production structures. It also produces commercial and competition reports aimed at enabling decisions by national companies wanting to get into international markets.
For further information and photos, please contact us.
 |
Posted on February 22nd, 2012
|
Brasil dobra exportações de confeitos em uma década e comemora expansão com novo visual na ISM-2012
Representando o terceiro maior parque industrial de confeitaria do mundo, as 22 empresas brasileiras que vão à ISM-2012 na delegação da ABICAB – em parceria com a Apex-Brasil – fazem lançamento de dezenas de produtos.
Na última década, o Brasil dobrou suas exportações de confeitos, aumentou o número de mercados atingidos e se tornou o terceiro maior fabricante desses produtos no mundo. Entre 2000 e 2010, as exportações de confeitos, chocolate e amendoim do país saltaram de US$ 152 milhões para US$ 304 milhões.
A expansão foi acompanhada de fortes investimentos, permitindo manter a qualidade e a criatividade que caracterizam os produtos do país, além de um grande número de lançamentos anuais que combinam sabores novos, brasileiros e tradicionais. Apenas entre 2009 e 2011, a indústria brasileira de confeitaria investiu US$ 400 milhões em projetos de modernização, com abertura de novas plantas industriais e linhas de produção, melhorias de processo industrial e de programas de sustentabilidade.
A soma desses fatores permitiu a conquista de novos consumidores no mundo, e na última década passou de 112 para 145 o número de países que compram os confeitos brasileiros.
“Temos um parque industrial moderno, com máquinas adquiridas dos melhores fabricantes do mundo, produzimos confeitos de qualidade, feitos com matérias-primas de primeira qualidade graças à riqueza de recursos do Brasil”, diz Solange Isidoro, vice-presidente da ABICAB (Associação Brasileira da Indústria de Chocolate, Cacau, Amendoim, Balas e Derivados).
As vendas ao exterior dobraram em dólares e aumentaram 30% em volume, passando de 105 mil toneladas para 133 mil toneladas, no período. “Isto mostra que estamos exportando cada vez mais produtos de maior valor agregado”, avalia.
Novo visual na ISM 2012
Para comemorar esses resultados, a ABICAB, em parceria com a Apex-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos), lança uma nova identidade visual do setor na ISM 2012 (International Susswaren Messe), a maior feira de balas e chocolates do mundo, que se realiza em Colônia, na Alemanha, de 29 de janeiro a 1º de fevereiro.
Desenvolvida após a realização de um estudo de branding, a nova marca é a identidade do ‘guarda-chuva’ institucional das indústrias exportadoras de confeitos, o programa Sweet Brasil, criado em 1998 pela ABICAB e pela Apex-Brasil, que tem por objetivo promover os produtos brasileiros no mercado externo. “Os importadores sabem que os confeitos brasileiros são produtos fabricados de acordo com modernos padrões industriais, e agora, com a nova marca, vamos reforçar essa percepção, especialmente com o consumidor final”, diz Solange Isidoro.
Exportações crescentes
De janeiro a outubro de 2011, as vendas de confeitos ao exterior já atingiram US$ 280 milhões, um crescimento de 12% em relação ao mesmo período de 2010. “Somos uma indústria em condições de competir em mercados maduros, como mostra nossa forte presença nos Estados Unidos, Canadá, Japão, Coreia do Sul e outros”, diz Solange Isidoro.
As exportações brasileiras no período aumentaram mais para regiões de maior crescimento econômico no mundo, como América do Sul (28,8%), mas tiveram variação positiva mesmo em regiões em dificuldades econômicas, como Europa Ocidental (5,7%) e America do Norte (4,1%).
“O setor vem se expandindo muito no mercado sul-americano, que manteve o crescimento econômico e é um dos focos estratégicos da nossa indústria”, diz Rafael do Prado Ribeiro, gestor de exportação da ABICAB.
Em função dessa nova realidade, a Argentina tornou-se o maior comprador dos confeitos do Brasil, importando US$ 47,2 milhões entre janeiro e outubro. Os Estados Unidos estão em segundo lugar no ranking dos maiores importadores de confeitos brasileiros, tendo comprado o equivalente a US$ 29,7 milhões no período. Apesar da imposição pela União Europeia de barreiras tarifárias e não-tarifárias, incluindo altíssimas taxas de importação para produtos que contém açúcar, e das dificuldades econômicas da região, as exportações para a Europa Ocidental até outubro deste ano chegaram a US$ 8,6 milhões. Dentre os principais importadores da região figuram Bélgica, US$ 2,78 milhões; e Alemanha, US$ 1,4 milhão.
Práticas sociais
As conquistas da indústria de confeitos são parte da história de sucesso do crescimento da economia do Brasil, que na última década permitiu a ascensão de 40 milhões de pessoas à classe média e, segundo a revista Forbes, vem criando 19 milionários por dia desde 2007.
“À medida que aumenta a renda, cresce fortemente o nível de exigência do consumidor brasileiro e as empresas cada vez mais aprimoram os produtos”, diz Solange Isidoro.
Integradas ao momento do país, as empresas de confeitos desenvolvem programas de sustentabilidade ambiental e adotam projetos de boas práticas sociais, como creche-escola para crianças carentes, programas de assistência médica, plano de carreira, plano de aposentadoria privada, cartão-alimentação e refeição, entre outros.
O sucesso dos confeitos brasileiros no exterior também reflete a imagem associada ao país. A 7ª economia do mundo, segundo o FMI (Fundo Monetário Internacional), é conhecida como a terra da alegria, dos sabores exóticos e tropicais, dos produtos feitos com carinho.
Sabores brasileiros
Coordenadas pela ABICAB, em parceria com a Apex-Brasil, as 22 empresas do setor lançam 40 novos produtos na ISM-2012, apresentando sabores tradicionais e também aqueles tipicamente brasileiros.
Entre os lançamentos há uma enorme variedade de sabores tropicais, como confeitos de castanha, acerola, maracujá, manga, coco e banana, além de versões novas de sabores tradicionais, como tangerina, limão, laranja, maçã-verde, entre outros. Também estão entre os lançamentos, confeitos de café e outros como erva-cidreira, menta natural sem corante, glicose de milho e de amendoim com corantes naturais.
As principais empresas exportadoras do país estarão na ISM-2012, entre elas: Aladim, Bel, Berbau, Confirma, Docile, Dori, Embaré, Erlan, Fini, Garoto, Harald, Jazam, Montevergine, Noblan, Peccin, Pietrobon, Prodasa, Riclan, Sam’s, Sukest, Sweet Bee e Toffano.
Para descobrir o que o Brasil tem, venha nos visitar na ISM 2012, Hall 2.2, estande F024.
Coletiva e coquetel
O lançamento da nova marca institucional será feito em 30 de janeiro, às 17h30, no Pavilhão do Brasil na ISM 2012, com apresentação no estande da ABICAB, F-024, Hall 2.2, seguida de entrevista coletiva à imprensa e de coquetel. Ao final da coletiva será sorteada somente entre os jornalistas presentes uma viagem para visitar a Sweet Brasil International, principal feira do setor na América Latina, que em 2012 ocorre no Rio de Janeiro, em agosto. A viagem tem custos pagos pelo Projeto Imagem, programa da parceria entre a ABICAB e a Apex-Brasil que leva anualmente jornalistas ao Brasil para visita a feira.
Sobre a ABICAB
Fundada em 1957, a ABICAB – Associação Brasileira da Indústria de Chocolates, Cacau, Amendoim, Balas e Derivados – é responsável pela política do setor tanto no Brasil quanto no exterior. Tem como objetivo a valorização das indústrias de confeitos, responsáveis pela geração de 31 mil empregos diretos e 62 mil indiretos. Representa 92% do mercado de chocolates, 70% do mercado de balas e confeitos, 80% do mercado de amendoim e 100% do mercado de cacau.
|
Posted on February 22nd, 2012
Photos: ABICAB and the Brazilian Confectionery companies at ISM 2012, in Cologne, Germany
Photos: ABICAB e empresas brasileiras de confeitos na ISM2012, em Colônia, na Alemanha
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Posted on February 22nd, 2012
|
Brazil doubles exports of confectionery over a decade and celebrates growth with a new look at ISM-2012
The third largest in the world, the Brazilian confectionery industry is to be represented in ISM-2012 by 22 companies taking part in the delegation of ABICAB, which is in partnership with Apex-Brasil. They will be celebrating their success with dozens of product launches.
Over the last decade, Brazil has doubled its confectionery exports, increased the number of markets reached and become the third largest producer of such products in the world. Between 2000 and 2010, the country’s confectionery, chocolate and peanut exports jumped from US$ 152 million to US$ 304 million.
This growth was accompanied by significant investment, allowing the quality and creativity that characterise Brazil’s products to be maintained, as well as seeing a large number of launches combining new, traditional and Brazilian flavours, every year. US$ 400 million was invested in modernising the national confectionery industry between 2009 and 2011, with new industrial plants and production lines opened and improvements made to industrial processes and sustainability programs.
All these factors came together to help win over new international consumers and, over the last ten years, the number of countries buying Brazilian confectionery products has gone from 112 to 145.
“We have a modern industrial park with machinery purchased from the best manufacturers in the world and we produce high quality confectionery that, thanks to Brazil’s wealth of resources, are made using only the best raw materials”, says ABICAB [the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry] vice president Solange Isidoro.
Sales abroad have doubled in terms of value, with a corresponding 30% increase in volume, going from 105,000 tons to 133,000 tons over the last ten years. "This shows that we are exporting products with more and more added value", added Solange Isidoro.
New look at ISM 2012
To celebrate these results, ABICAB, in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), is launching a new visual image for the industry at ISM 2012 (International Susswaren Messe), the largest candies and chocolates trade fair in the world, being held in Cologne, Germany, over the 29th January to 1st February.
Developed after analysing the results of a branding study, the new brand will be a new identity for the Sweet Brazil program, which is the institutional umbrella of the confectionery exporting industries. Created in 1998 by ABICAB and Apex-Brasil, the program is aimed at promoting Brazilian confectionery products in foreign markets.
Solange Isidoro says: “Importers know that Brazilian confectionery comprises products made according to modern industrial standards and now, with this new brand, we will reinforce this perception, especially with final consumers”.
Growing exports
From January to October 2011, sales of confectionery abroad reached US$ 280 million, a growth of 12% compared to the same period in 2010. Isidoro stated: “We are in a position to compete in mature markets, as can be seen from our strong presence in the US, Canada, Japan, South Korea and others”.
Brazil’s exports for the period increased more for regions with greater economic growth, such as South America (28.8%), but it still increased for regions that performed poorly, such as Western Europe (5.7%) and North America (4.1%).
"The industry has been expanding strongly in the South American market, which has maintained economic growth and is one of the strategic focal points of our industry", says Rafael do Prado Ribeiro, export manager at ABICAB.
Due to this new reality, Argentina became the largest international buyer of Brazil’s confectionery, importing US$ 47.2 million for the period January to October. The US came second, with purchases totalling US$ 29.7 for the same period.
Despite the tariff and non-tariff barriers imposed by the European Union, including sky-high import tax rates on products containing sugar, and the region’s economic difficulties, Brazil’s 2011 confectionery exports to Western Europe had reached US$ 8.6 million by October. Among the main importers from the region are Belgium, with US$ 2.78 million and Germany, with US$ 1.4 million.
Social practices
The confectionery industry’s conquests are part of the larger success story that is the Brazilian economy, where over the past decade the middle class has swelled by 40 million and, according to Forbes, 19 millionaires a day have been made since 2007.
Solange Isidoro explains: “As levels of income increase, consumers become much more demanding and companies have to continually refine their products”.
In line with the country’s moment, Brazil’s confectionery companies have been developing environmental sustainability programs and adopting good social practices, such as offering crèches/nurseries for underprivileged children, medical assistance programs, career plans, private pension plans, luncheon vouchers and others. The success enjoyed by Brazilian confectionery abroad also reflects the image associated with the country. According to the IMF (International Monetary Fund), Brazil has the 7th largest economy in the world. And the country is still perceived as the land of joy, of exotic, tropical flavours and products made with lots of care.
Brazilian flavours
Coordinated by ABICAB and in partnership with Apex-Brasil, the 22 trade companies will be launching 40 new products at ISM-2012, presenting traditional flavours as well as some typically Brazilian ones.
An enormous variety of tropical tastes will be featured, such confectionery made from Brazil nuts, acerola cherries, passion fruit, mango, coconut and bananas, in addition to new products in traditional flavours like tangerine, lime, orange and green apple, among others.
Brazil’s main exporting companies participating at ISM-2012 include: Aladim, Bel, Berbau, Confirma, Docile, Dori, Embaré, Erlan, Fini, Garoto, Harald, Jazam, Montevergine, Noblan, Peccin, Pietrobon, Prodasa, Riclan, Sam’s, Sukest, Sweet Bee and Toffano. To discover what Brazil has to offer, come and visit us at ISM 2012, Hall 2.2, stand F024!
Press conference and cocktails
The launching of the new institutional brand will take place at 5:30 pm on Monday 30th January, at the ISM 2012 Brazil Pavilion, with a presentation at the ABICAB stand, F-024, Hall 2.2, followed by a press conference and cocktails.
About ABICAB
Founded in 1957, the ABICAB – Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry – is responsible for the industry’s policies both at home in Brazil as well as abroad. It is aimed at adding value to the confectionery industries, which are responsible for directly creating 31,000 jobs and for 62,000 indirect jobs.
ABOUT APEX-BRASIL
Apex-Brasil’s mission is to promote the exporting of Brazil’s products and services, contribute to turning national companies international and attract foreign investment to Brazil. Apex-Brasil is an Agency of the Brazilian government and linked to the MDIC (Ministry of Development, Industry and Foreign Trade of Brazil).
For further information, please contact us
|
Brazil at MEDICA 2011
Posted on January 24th, 2012
Brazil at MEDICA 2011 – video – Portuguese version