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Photos 1
Posted on February 22nd, 2012
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Posted on February 22nd, 2012
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Brasil dobra exportações de confeitos em uma década e comemora expansão com novo visual na ISM-2012
Representando o terceiro maior parque industrial de confeitaria do mundo, as 22 empresas brasileiras que vão à ISM-2012 na delegação da ABICAB – em parceria com a Apex-Brasil – fazem lançamento de dezenas de produtos.
Na última década, o Brasil dobrou suas exportações de confeitos, aumentou o número de mercados atingidos e se tornou o terceiro maior fabricante desses produtos no mundo. Entre 2000 e 2010, as exportações de confeitos, chocolate e amendoim do país saltaram de US$ 152 milhões para US$ 304 milhões.
Novo visual na ISM 2012
Para comemorar esses resultados, a ABICAB, em parceria com a Apex-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos), lança uma nova identidade visual do setor na ISM 2012 (International Susswaren Messe), a maior feira de balas e chocolates do mundo, que se realiza em Colônia, na Alemanha, de 29 de janeiro a 1º de fevereiro.
Desenvolvida após a realização de um estudo de branding, a nova marca é a identidade do ‘guarda-chuva’ institucional das indústrias exportadoras de confeitos, o programa Sweet Brasil, criado em 1998 pela ABICAB e pela Apex-Brasil, que tem por objetivo promover os produtos brasileiros no mercado externo.
Exportações crescentes
De janeiro a outubro de 2011, as vendas de confeitos ao exterior já atingiram US$ 280 milhões, um crescimento de 12% em relação ao mesmo período de 2010. “Somos uma indústria em condições de competir em mercados maduros, como mostra nossa forte presença nos Estados Unidos, Canadá, Japão, Coreia do Sul e outros”, diz Solange Isidoro.
As exportações brasileiras no período aumentaram mais para regiões de maior crescimento econômico no mundo, como América do Sul (28,8%), mas tiveram variação positiva mesmo em regiões em dificuldades econômicas, como Europa Ocidental (5,7%) e America do Norte (4,1%).
“O setor vem se expandindo muito no mercado sul-americano, que manteve o crescimento econômico e é um dos focos estratégicos da nossa indústria”, diz Rafael do Prado Ribeiro, gestor de exportação da ABICAB.
Em função dessa nova realidade, a Argentina tornou-se o maior comprador dos confeitos do Brasil, importando US$ 47,2 milhões entre janeiro e outubro. Os Estados Unidos estão em segundo lugar no ranking dos maiores importadores de confeitos brasileiros, tendo comprado o equivalente a US$ 29,7 milhões no período.
Práticas sociais
As conquistas da indústria de confeitos são parte da história de sucesso do crescimento da economia do Brasil, que na última década permitiu a ascensão de 40 milhões de pessoas à classe média e, segundo a revista Forbes, vem criando 19 milionários por dia desde 2007.
“À medida que aumenta a renda, cresce fortemente o nível de exigência do consumidor brasileiro e as empresas cada vez mais aprimoram os produtos”, diz Solange Isidoro.
Integradas ao momento do país, as empresas de confeitos desenvolvem programas de sustentabilidade ambiental e adotam projetos de boas práticas sociais, como creche-escola para crianças carentes, programas de assistência médica, plano de carreira, plano de aposentadoria privada, cartão-alimentação e refeição, entre outros.
O sucesso dos confeitos brasileiros no exterior também reflete a imagem associada ao país. A 7ª economia do mundo, segundo o FMI (Fundo Monetário Internacional), é conhecida como a terra da alegria, dos sabores exóticos e tropicais, dos produtos feitos com carinho.
Sabores brasileiros
Coordenadas pela ABICAB, em parceria com a Apex-Brasil, as 22 empresas do setor lançam 40 novos produtos na ISM-2012, apresentando sabores tradicionais e também aqueles tipicamente brasileiros.
Para descobrir o que o Brasil tem, venha nos visitar na ISM 2012, Hall 2.2, estande F024.
Coletiva e coquetel
O lançamento da nova marca institucional será feito em 30 de janeiro, às 17h30, no Pavilhão do Brasil na ISM 2012, com apresentação no estande da ABICAB, F-024, Hall 2.2, seguida de entrevista coletiva à imprensa e de coquetel.
Sobre a ABICAB
Fundada em 1957, a ABICAB – Associação Brasileira da Indústria de Chocolates, Cacau, Amendoim, Balas e Derivados – é responsável pela política do setor tanto no Brasil quanto no exterior. Tem como objetivo a valorização das indústrias de confeitos, responsáveis pela geração de 31 mil empregos diretos e 62 mil indiretos.
Para maiores informações, por favor, entre em contato com:
Marcio Damasceno, damasceno@ajasolutions.co.uk, +49 17-9875-9154, Berlim
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Posted on February 22nd, 2012
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Brazil doubles exports of confectionery over a decade and celebrates growth with a new look at ISM-2012
The third largest in the world, the Brazilian confectionery industry is to be represented in ISM-2012 by 22 companies taking part in the delegation of ABICAB, which is in partnership with Apex-Brasil. They will be celebrating their success with dozens of product launches.
Over the last decade, Brazil has doubled its confectionery exports, increased the number of markets reached and become the third largest producer of such products in the world. Between 2000 and 2010, the country’s confectionery, chocolate and peanut exports jumped from US$ 152 million to US$ 304 million.
This growth was accompanied by significant investment, allowing the quality and creativity that characterise Brazil’s products to be maintained, as well as seeing a large number of launches combining new, traditional and Brazilian flavours, every year. US$ 400 million was invested in modernising the national confectionery industry between 2009 and 2011, with new industrial plants and production lines opened and improvements made to industrial processes and sustainability programs.
All these factors came together to help win over new international consumers and, over the last ten years, the number of countries buying Brazilian confectionery products has gone from 112 to 145.
“We have a modern industrial park with machinery purchased from the best manufacturers in the world and we produce high quality confectionery that, thanks to Brazil’s wealth of resources, are made using only the best raw materials”, says ABICAB [the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry] vice president Solange Isidoro.
Sales abroad have doubled in terms of value, with a corresponding 30% increase in volume, going from 105,000 tons to 133,000 tons over the last ten years. "This shows that we are exporting products with more and more added value", added Solange Isidoro.
New look at ISM 2012
To celebrate these results, ABICAB, in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), is launching a new visual image for the industry at ISM 2012 (International Susswaren Messe), the largest candies and chocolates trade fair in the world, being held in Cologne, Germany, over the 29th January to 1st February.
Developed after analysing the results of a branding study, the new brand will be a new identity for the Sweet Brazil program, which is the institutional umbrella of the confectionery exporting industries. Created in 1998 by ABICAB and Apex-Brasil, the program is aimed at promoting Brazilian confectionery products in foreign markets.
Solange Isidoro says: “Importers know that Brazilian confectionery comprises products made according to modern industrial standards and now, with this new brand, we will reinforce this perception, especially with final consumers”.
Growing exports
From January to October 2011, sales of confectionery abroad reached US$ 280 million, a growth of 12% compared to the same period in 2010. Isidoro stated: “We are in a position to compete in mature markets, as can be seen from our strong presence in the US, Canada, Japan, South Korea and others”.
Brazil’s exports for the period increased more for regions with greater economic growth, such as South America (28.8%), but it still increased for regions that performed poorly, such as Western Europe (5.7%) and North America (4.1%).
"The industry has been expanding strongly in the South American market, which has maintained economic growth and is one of the strategic focal points of our industry", says Rafael do Prado Ribeiro, export manager at ABICAB.
Due to this new reality, Argentina became the largest international buyer of Brazil’s confectionery, importing US$ 47.2 million for the period January to October. The US came second, with purchases totalling US$ 29.7 for the same period.
Despite the tariff and non-tariff barriers imposed by the European Union, including sky-high import tax rates on products containing sugar, and the region’s economic difficulties, Brazil’s 2011 confectionery exports to Western Europe had reached US$ 8.6 million by October. Among the main importers from the region are Belgium, with US$ 2.78 million and Germany, with US$ 1.4 million. Social practices
The confectionery industry’s conquests are part of the larger success story that is the Brazilian economy, where over the past decade the middle class has swelled by 40 million and, according to Forbes, 19 millionaires a day have been made since 2007.
Solange Isidoro explains: “As levels of income increase, consumers become much more demanding and companies have to continually refine their products”.
In line with the country’s moment, Brazil’s confectionery companies have been developing environmental sustainability programs and adopting good social practices, such as offering crèches/nurseries for underprivileged children, medical assistance programs, career plans, private pension plans, luncheon vouchers and others. The success enjoyed by Brazilian confectionery abroad also reflects the image associated with the country. According to the IMF (International Monetary Fund), Brazil has the 7th largest economy in the world. And the country is still perceived as the land of joy, of exotic, tropical flavours and products made with lots of care.
Brazilian flavours
Coordinated by ABICAB and in partnership with Apex-Brasil, the 22 trade companies will be launching 40 new products at ISM-2012, presenting traditional flavours as well as some typically Brazilian ones.
An enormous variety of tropical tastes will be featured, such confectionery made from Brazil nuts, acerola cherries, passion fruit, mango, coconut and bananas, in addition to new products in traditional flavours like tangerine, lime, orange and green apple, among others.
Brazil’s main exporting companies participating at ISM-2012 include: Aladim, Bel, Berbau, Confirma, Docile, Dori, Embaré, Erlan, Fini, Garoto, Harald, Jazam, Montevergine, Noblan, Peccin, Pietrobon, Prodasa, Riclan, Sam’s, Sukest, Sweet Bee and Toffano. To discover what Brazil has to offer, come and visit us at ISM 2012, Hall 2.2, stand F024!
Press conference and cocktails
The launching of the new institutional brand will take place at 5:30 pm on Monday 30th January, at the ISM 2012 Brazil Pavilion, with a presentation at the ABICAB stand, F-024, Hall 2.2, followed by a press conference and cocktails.
About ABICAB
Founded in 1957, the ABICAB – Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry – is responsible for the industry’s policies both at home in Brazil as well as abroad. It is aimed at adding value to the confectionery industries, which are responsible for directly creating 31,000 jobs and for 62,000 indirect jobs.
ABOUT APEX-BRASIL
Apex-Brasil’s mission is to promote the exporting of Brazil’s products and services, contribute to turning national companies international and attract foreign investment to Brazil. Apex-Brasil is an Agency of the Brazilian government and linked to the MDIC (Ministry of Development, Industry and Foreign Trade of Brazil). For further information, please contact:
Nathalia Fernandes nathalia@ajasolutions.co.uk +44 (0) 7748 707571, London |
The Brazilian Confederation of Agriculture and Livestock (CNA)
Posted on December 6th, 2011
Photos: Brazil countryside, senator Katia Abreu
Brazilian Confederation of Agriculture and Livestock
Posted on December 2nd, 2011
Brazil at MEDICA 2011
Posted on November 30th, 2011
In photos: Brazilian participation at MEDICA2011
ABIMO, the Brazilian Medical Devices Manufacturers Association, in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), orchestrated the international launch of the new industry brand Brazilian Health Devices at MEDICA, in Cologne, Germany.